Your brand is more than just the logo, build a solid strategy to align with your business goals.
BRAND & BUSINESS STRATEGY FOR YOUR BUSINESS
Your brand is your promise to your customer. Your business strategy is how you plan to deliver on that promise.
A well-defined brand strategy will help you to stand out and target the ideal client, safe in the knowledge the business strategy will help you to achieve your long-term goals.
We look at your business strategy alongside the marketing goals to ensure the right approach is in place, with realistic targets and an overarching strategy. As part of the process we also examine your competitors and place in the market to discover any missed opportunities for your brand to stand out.
What is a brand strategy?
Whether you are just starting out, or have established your place in the market, creating a brand strategy will ensure a consistent message across all channels, increase brand awareness and build recognition.
Having this in place will:
Improve customer loyalty
Increase sales and profits
Target marketing costs
Give you a more competitive edge
Increase your team’s perception of the strength of the brand going forward
Developing a brand & business strategy
Developing your brand and business strategy takes time, and may evolve considerably during the process.
Through workshops and sessions we look across all areas of the business, and delve into who, and why, uses your products or services:
1/
Defining your target audience.
Who are you trying to reach with your brand? What problem does your service/product solve, and what is the end impact for the buyer? Looking baack at the stats of who has been your past customer, are they the ideal client going forward? Are there different groups of audiences with different requirements?
2/
Develop a brand positioning statement.
What is your brand's unique selling proposition? What do you do better than your competition? What are the opportunities in your industry? Are your services priced in a way to help you reach that point, and is the brand positioned correctly to attract the ideal audience?
3/
Ensure the brand’s identity is aligned to the goals, and offers the visuals to stand out.
Will your brand stand out amongst competitors, will you look premium or value, does your brand tone of voice align with who you are targeting?
Will your styling and tone attract the right audience and reflect the ideal price point in the market?
4/
Develop a business plan.
What are your short and long term business goals and objectives? What activity would you need to be doing to achieve the numbers, and what budgets can be applied?
How does your marketing activity change throughout the year, and how can you best stand out against your competitors?