We started working with Amber Mountain Marketing when they were looking to refresh their branding and logo. Through the briefing process, we worked through the target market and also the importance of attracting more amazing apprentices. Having a logo and marketing style which could be flexible was key, the brighter colour palette will shout their message to apprentices, whilst the heavier colours can be adjusted to appeal to more corporate markets.
The new logo and branding is now live, and we are working through to add the brand personality to every area of the business.
April 30, 2022